{"id":210,"date":"2026-02-10T13:20:08","date_gmt":"2026-02-10T13:20:08","guid":{"rendered":"https:\/\/soldacademy.nl\/?p=210"},"modified":"2026-02-11T09:34:28","modified_gmt":"2026-02-11T09:34:28","slug":"het-verschil-tussen-setten-en-closen","status":"publish","type":"post","link":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/","title":{"rendered":"Het verschil tussen setten en closen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"210\" class=\"elementor elementor-210\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6a0c3 e-flex e-con-boxed e-con e-parent\" data-id=\"8c6a0c3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-676a179 elementor-widget elementor-widget-text-editor\" data-id=\"676a179\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Wat is het verschil tussen setten en closen? In deze blog leer je het verschil tussen wat een appointment setter doet en wat een closer doet. <\/strong><\/p><p><strong>Bijna iedereen die over online sales hoort, gooit twee rollen op \u00e9\u00e9n hoop: setten en closen.<\/strong><\/p><p>Logisch \u2014 ze zitten allebei \u201cin sales\u201d.<br \/>Maar in werkelijkheid zijn het totaal verschillende beroepen.<br \/>En heel eerlijk: vaak voel je intu\u00eftief al welke beter bij je past.<\/p><p>Laat me het simpel maken.<\/p><p><strong>De setter<\/strong> zit aan het begin van de klantreis.<br \/>De <strong>closer<\/strong> zit op het beslissingsmoment.<\/p><p>En dat verschil is groter dan je denkt.<\/p><p><strong>Wat een setter doet<\/strong><br \/>Een setter spreekt mensen voordat er \u00fcberhaupt een salescall is. Met warme of koude leads.<br \/>Vaak via DM\u2019s, WhatsApp of e-mail. Geen gladde scripts, maar echte gesprekken.<\/p><p>Je reageert op iemand die een post liket.<br \/>Je stelt vragen.<br \/>Je voelt waar iemand tegenaan loopt.<\/p><p>Je taak is niet overtuigen.<br \/>Je taak is helderheid cre\u00ebren: <em>is dit iemand die geholpen kan worden \u2014 en wil worden?<\/em><\/p><p>Je plant vervolgens een call in met de closer.<\/p><p>Goede setters zijn niet pusherig.<br \/>Ze zijn nieuwsgierig. Ze kunnen iemand laten voelen dat ze gezien worden.<br \/>Eigenlijk lijken ze meer op een host op een event dan op een verkoper.<\/p><p><strong>Wat een closer doet<\/strong><br \/>De closer stapt pas in wanneer iemand al interesse heeft.<\/p><p>Dit is het gesprek waar iemand twijfelt:<br \/>\u2014 \u201cKan ik dit wel?\u201d<br \/>\u2014 \u201cIs dit het juiste moment?\u201d<br \/>\u2014 \u201cDurf ik dit geld te investeren?\u201d<\/p><p>En hier gebeurt iets belangrijks:<br \/>een closer overtuigt niet\u2026 maar confronteert liefdevol.<\/p><p>Je helpt iemand niet ja zeggen tegen een aanbod.<br \/>Je helpt iemand ja zeggen tegen zichzelf.<\/p><p>Je luistert scherper.<br \/>Je benoemt patronen.<br \/>Je houdt iemand op het punt waar ze normaal zouden afhaken.<\/p><p>Het is rustiger dan mensen denken.<br \/>Sterker nog: de beste closers praten vaak het minst.<\/p><p><strong>Welke rol past bij jou?<\/strong><\/p><p>Hou je van connecties leggen, praten, veel contactmomenten en een lichtere energie?<br \/>Dan ligt setten vaak natuurlijk.<\/p><p>Voel je juist dat je goed bent in diepte, mensen spiegelen, en aanwezig blijven in spanning?<br \/>Dan zit je waarschijnlijk in closer-energie.<\/p><p>Beiden zijn waardevol.<br \/>Veel mensen starten als setter en groeien door naar closer \u2014 maar dat hoeft niet.<br \/>Het gaat niet om hoger of lager, maar om waar jij het meest tot je recht komt.<\/p><p>In SOLD. academy heb je daarom keuze om opgeleid te worden tot setter (<a href=\"https:\/\/soldacademy.nl\/index.php\/sold-high-end-setting-opleiding\/\">klik hier<\/a>) of closer (<a href=\"https:\/\/soldacademy.nl\/index.php\/sold-academy-high-end-closing-opleiding\/\">klik hier).<\/a><\/p><p>Wil je dat ik met je meekijk welke rol bij jouw persoonlijkheid past en hoe je daarin kunt starten?<br \/>Plan een vrijblijvende kennismaking in, dan kijken we samen wat jouw beste ingang is.<\/p><p>\ud83d\udc49 <a href=\"http:\/\/calendly.com\/lotjeeuser\/kennismaking\">Plan hier je kennismaking.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wat is het verschil tussen setten en closen? In deze blog leer je het verschil tussen wat een appointment setter doet en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-appointment-setting","category-closing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het verschil tussen setten en closen - SOLD. Academy<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Het verschil tussen setten en closen - SOLD. Academy\" \/>\n<meta property=\"og:description\" content=\"Wat is het verschil tussen setten en closen? In deze blog leer je het verschil tussen wat een appointment setter doet en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/\" \/>\n<meta property=\"og:site_name\" content=\"SOLD. Academy\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T13:20:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T09:34:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1067\" \/>\n\t<meta property=\"og:image:height\" content=\"950\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"soldacademy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"soldacademy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/\"},\"author\":{\"name\":\"soldacademy\",\"@id\":\"https:\/\/soldacademy.nl\/#\/schema\/person\/e874ab71d2521a41b4ac5f7a138e677d\"},\"headline\":\"Het verschil tussen setten en closen\",\"datePublished\":\"2026-02-10T13:20:08+00:00\",\"dateModified\":\"2026-02-11T09:34:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/\"},\"wordCount\":444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/soldacademy.nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg\",\"articleSection\":[\"Appointment setting\",\"Closing\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/\",\"url\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/\",\"name\":\"Het verschil tussen setten en closen - SOLD. Academy\",\"isPartOf\":{\"@id\":\"https:\/\/soldacademy.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg\",\"datePublished\":\"2026-02-10T13:20:08+00:00\",\"dateModified\":\"2026-02-11T09:34:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#primaryimage\",\"url\":\"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg\",\"contentUrl\":\"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg\",\"width\":1067,\"height\":950},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/soldacademy.nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Het verschil tussen setten en closen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/soldacademy.nl\/#website\",\"url\":\"https:\/\/soldacademy.nl\/\",\"name\":\"SOLD. Academy\",\"description\":\"D\u00e9 opleiding om high-end closer en\/of appointment setter te worden\",\"publisher\":{\"@id\":\"https:\/\/soldacademy.nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/soldacademy.nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/soldacademy.nl\/#organization\",\"name\":\"SOLD. Academy\",\"url\":\"https:\/\/soldacademy.nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/soldacademy.nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/cropped-2.png\",\"contentUrl\":\"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/cropped-2.png\",\"width\":300,\"height\":85,\"caption\":\"SOLD. Academy\"},\"image\":{\"@id\":\"https:\/\/soldacademy.nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.instagram.com\/lotje.euser\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/soldacademy.nl\/#\/schema\/person\/e874ab71d2521a41b4ac5f7a138e677d\",\"name\":\"soldacademy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/soldacademy.nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3a587164612a40c813fce1cdf613158db9585fbff08ab6f6d0f9b6702bc24954?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3a587164612a40c813fce1cdf613158db9585fbff08ab6f6d0f9b6702bc24954?s=96&d=mm&r=g\",\"caption\":\"soldacademy\"},\"sameAs\":[\"https:\/\/soldacademy.nl\"],\"url\":\"https:\/\/soldacademy.nl\/index.php\/author\/soldacademy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Het verschil tussen setten en closen - SOLD. Academy","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Het verschil tussen setten en closen - SOLD. Academy","og_description":"Wat is het verschil tussen setten en closen? In deze blog leer je het verschil tussen wat een appointment setter doet en [&hellip;]","og_url":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/","og_site_name":"SOLD. Academy","article_published_time":"2026-02-10T13:20:08+00:00","article_modified_time":"2026-02-11T09:34:28+00:00","og_image":[{"width":1067,"height":950,"url":"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg","type":"image\/jpeg"}],"author":"soldacademy","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"soldacademy","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#article","isPartOf":{"@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/"},"author":{"name":"soldacademy","@id":"https:\/\/soldacademy.nl\/#\/schema\/person\/e874ab71d2521a41b4ac5f7a138e677d"},"headline":"Het verschil tussen setten en closen","datePublished":"2026-02-10T13:20:08+00:00","dateModified":"2026-02-11T09:34:28+00:00","mainEntityOfPage":{"@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/"},"wordCount":444,"commentCount":0,"publisher":{"@id":"https:\/\/soldacademy.nl\/#organization"},"image":{"@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#primaryimage"},"thumbnailUrl":"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg","articleSection":["Appointment setting","Closing"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/","url":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/","name":"Het verschil tussen setten en closen - SOLD. Academy","isPartOf":{"@id":"https:\/\/soldacademy.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#primaryimage"},"image":{"@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#primaryimage"},"thumbnailUrl":"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg","datePublished":"2026-02-10T13:20:08+00:00","dateModified":"2026-02-11T09:34:28+00:00","breadcrumb":{"@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#primaryimage","url":"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg","contentUrl":"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/DSC03978-e1770729812882.jpg","width":1067,"height":950},{"@type":"BreadcrumbList","@id":"https:\/\/soldacademy.nl\/index.php\/2026\/02\/10\/het-verschil-tussen-setten-en-closen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/soldacademy.nl\/"},{"@type":"ListItem","position":2,"name":"Het verschil tussen setten en closen"}]},{"@type":"WebSite","@id":"https:\/\/soldacademy.nl\/#website","url":"https:\/\/soldacademy.nl\/","name":"SOLD. Academy","description":"D\u00e9 opleiding om high-end closer en\/of appointment setter te worden","publisher":{"@id":"https:\/\/soldacademy.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/soldacademy.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/soldacademy.nl\/#organization","name":"SOLD. Academy","url":"https:\/\/soldacademy.nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/soldacademy.nl\/#\/schema\/logo\/image\/","url":"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/cropped-2.png","contentUrl":"https:\/\/soldacademy.nl\/wp-content\/uploads\/2026\/01\/cropped-2.png","width":300,"height":85,"caption":"SOLD. Academy"},"image":{"@id":"https:\/\/soldacademy.nl\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.instagram.com\/lotje.euser"]},{"@type":"Person","@id":"https:\/\/soldacademy.nl\/#\/schema\/person\/e874ab71d2521a41b4ac5f7a138e677d","name":"soldacademy","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/soldacademy.nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3a587164612a40c813fce1cdf613158db9585fbff08ab6f6d0f9b6702bc24954?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a587164612a40c813fce1cdf613158db9585fbff08ab6f6d0f9b6702bc24954?s=96&d=mm&r=g","caption":"soldacademy"},"sameAs":["https:\/\/soldacademy.nl"],"url":"https:\/\/soldacademy.nl\/index.php\/author\/soldacademy\/"}]}},"_links":{"self":[{"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":7,"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"predecessor-version":[{"id":222,"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/posts\/210\/revisions\/222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/media\/65"}],"wp:attachment":[{"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soldacademy.nl\/index.php\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}